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About Us

Today the LFRA is regarded as the national peak body representing the interests of large format retailers, investors, owners, developers and service suppliers in Australia.  Our membership consists of some of the nation’s largest and most respected brands and we belong to the fastest growing sector of the retail industry in the country.

Sales (to 30 June 2019) by Large Format Retailers accounts for more than $81.8 billion or 25.2% of all retail sales in Australia.  Our contribution to employment, economic growth and investment is crucial.  This is reinforced by the fact that direct employment by large format retailers exceeds a massive 448,400 people (FTE) both directly and indirectly.

*Deep End Services 2019


LFRA Board

Zac Fried, LFRA President and Director; Executive Deputy Chairman, Spotlight Group;

James Scott, LFRA Vice President; General Manager Property, Harvey Norman;

Philippa Kelly, LFRA Chief Executive Officer and Director;

Mike Fried, LFRA Treasurer; Finance Director, Beaumont Tiles;

Ian Robinson, LFRA Director and Immediate Past President; Executive Chairman, Beacon Lighting;

Bruce Sinclair, LFRA Director; Group General Manager Property, JB Hi-Fi;

Hector Abbott, LFRA Director; Property Consultant, Baby Bunting;

Andrew Marks, LFRA Director;  Director of Property, Bunnings;


Michael Petricevic, LFRA Director;  Managing Director, OZ Design Furniture

Alternate Directors

Garry James, Acting General Manager Property, Bunnings;

Glen Robinson, Chief Executive Officer, Beacon Lighting; and

Richard O’Brien, Property Manager, Spotlight Retail Group