Provincial Home Living opens its new seaside store in Sorrento

Provincial Home Living has opened a brand-new store located in the heart of Sorrento on the Mornington Peninsula in Victoria.

Located in one of Victoria’s most prominent holiday destinations, the new Sorrento store is fitted within a beautiful and historical seaside building along the precinct, with a carefully curated range of furniture and homewares.

“The decor of the new store has moulded effortlessly with the strips notoriously beach chic atmosphere and distinctive boutiques,” said  the Provincial Home Living Visual Merchandising Team.

“The carefully curated products featured in the store have been selected to complement the typically relaxed, beachy Peninsula charm, with a balance of modern and antique pieces.”

The history rich precinct is surrounded by water, with the bay beach at one end of the strip and the ocean beach at the other.

Provincial Home Living is placed at the Ocean Beach end, surrounded by the many unique restaurants, galleries, and cafes.

Much like the retailer’s vision to create a space with homewares and furniture transform the home into an escape from everyday life, the Sorrento store boasts a whitewashed indoor and outdoor display of pieces that are essentials in any beachside home.

Provincial Home Living were also honoured to recently have a number of products featured in the current series of The Block.

“The team was thrilled to see our products on the silver screen.

“It was great spotting the Rushworth Bedhead, Shastri Rug, Villa Café Chair and the Finn and Bartholemew Bedside Tables in recent episodes,” said the Provincial Home Living Marketing Team.

Despite the fast and continuing growth of the business, Provincial Home Living remains family owned and managed, with the family’s inspiration of furniture and homewares stemming from timeless classics transcending into modern lifestyles.

In just over 20 years, Provincial Home Living has expanded from a small country store in Wangaratta to a successful business with 35 stores across Australia.

The team at Provincial Home Living look forward to the ongoing expansion of stores and continued growth of the business.

The store is located at 147 Ocean Beach Road, Sorrento, Victoria.