Officeworks launches free in-store magazine

Officeworks has launched its first-ever issue of its free, glossy magazine. The magazine will be available online and in all stores nationally.

Officeworks General Manager Marketing & Insights, Jessica Richmond, said: “The market is continually evolving, and so are the products and services we offer to customers.

“Our new Officeworks magazine is designed to inspire customers to make bigger things happen, while showcasing our wide range of products and services.

“The launch of our magazine builds on the success of our Noteworthy content platform, giving customers another way to engage with our brand and discover something new as they work, learn,

create and connect from anywhere across Australia.’’

The new brand publication is filled with 68 pages of inspiration and ideas including gift guides, art and craft activities for adults and kids, home office updates, tech advice and more.

The magazine launches under the creative direction of Officeworks’ content partner, Medium Rare Content Agency and will see 250,000 copies distributed across the 167 Officeworks store network.

The magazine targets a wide customer base of art & craft enthusiasts, home organisers, parents and families, micro businesses and home-office workers.

The magazine will complement the Officeworks Noteworthy digital content platform as well as the extensive Officeworks supplier and advertising offer across owned channels including catalogue, digital advertising, and emails.

Each issue will focus on five editorial themes of Work, Learn, Create, Connect and Gifting.

The magazine will also feature insights from home grown talent, including Australian artists, business experts, designers and popular personalities.

The first issue of the Officeworks magazine showcases easy hybrid working space makeovers, plenty of gift ideas for Father’s Day (for every budget), the benefits of setting up a smart home and new and noteworthy products for Spring.

Readers will also find inspiration in creative craft activities like pour painting and kids felt puppets, as well as a profile on Indigenous artist and Officeworks’ National Indigenous Engagement Lead, Bayley Mifsud.

The launch of the Officeworks magazine comes as Australians are increasingly interested in brand-owned magazines.

In May 2022, market researchers Roy Morgan revealed 14.8 million Australians read magazines with brand-owned, free magazines making up three of the top four most widely read publications.

The first edition of the complimentary magazine can be accessed here.