Freedom Furniture sees “massive growth” off the back of new campaign

Iconic furniture and homewares brand Freedom has doubled its homewares sales off the back of its new ‘Make Anywhere Home’ campaign.

“After the first two weeks of the campaign, the homewares category rose 111 per cent year-on-year. It’s absolutely massive growth and it’s continuing now, with increased traffic online and in-stores,” says Jason Piggott, General Manager of Marketing at Freedom.

Freedom initiated major brand transformation five years ago, to create a more design-led brand for style-conscious Australian consumers.

The latest campaign, ‘Make Anywhere Home’, was integrated across all of Freedom’s channels, supported by print, television, radio and out-of-home.

Shot across a series of locations including the State Library and Omega Farm and Cathedral Rocks on the New South Wales coastline, the fashion-led campaign aimed to elevate Freedom’s homewares and was styled by Joseph Gardner from Vogue Living and shot by photographer Victoria Zschommler.

To demonstrate the particular Freedom Furniture style, the campaign used specific fashion techniques and collaborated with some of the hottest production talent in the fashion world to bring this next evolution of Freedom to life.

Freedom furniture explains that the purpose of their pieces is to inspire Australians to express their individuality and sense of style within their homes.

Since 1981, Freedom Furniture have aimed to help Australians create a home that they love coming home to, that accurately depicts their individual style and taste.

For hi-res marketing campaign imagery and video, click here.