Fernwood’s growth signals the future of women’s health and wellness
Fernwood Fitness’ continued growth signals new opportunities for Large Format Retail landlords and developers as consumers seek destinations that combine health, fitness, recovery and community.
This year marks a significant chapter in Fernwood Fitness’ growth story. The brand has expanded to 75 clubs nationwide, welcomed more than 100,000 members, launched a fitness and nutrition app, and introduced Fernwood Wellness, a dedicated recovery and wellness concept now rolling out across selected clubs.
For more than three decades, Fernwood has been Australia’s leading women-only health, fitness and wellness network, continually evolving to meet the needs of women at every stage of life.
Today’s women are seeking far more than a traditional gym membership. They are looking for destinations that support their physical, mental and emotional wellbeing while fitting into increasingly busy lifestyles. This shift is reshaping the health and fitness industry, with consumers placing greater value on holistic experiences that combine movement, recovery and community.
Fernwood’s membership data reflects this growing demand. Members visit their clubs an average of three to five times each week. This repeat visitation rate demonstrates the important role health, fitness and wellness play in their everyday lives and presents an opportunity for Large Format Retail precincts. Fitness and wellness destinations have become powerful traffic drivers, generating repeat visitation, building strong customer loyalty and communities.
Every Fernwood club has been thoughtfully designed around the needs of women. Premium facilities include state-of-the-art cardio and strength equipment, dedicated Reformer Pilates studios, extensive group fitness timetables, luxury changerooms and supportive women-only spaces that encourage long-term member loyalty and community connection.
Delivering this premium experience requires quality Large Format Retail environments with excellent visibility, convenient access, ample parking and complementary neighbouring retailers.
As Fernwood continues to grow, securing the right locations remains a key priority.
The introduction of Fernwood Wellness represents the next evolution of the brand. Designed as a private sanctuary for women, Fernwood Wellness provides a dedicated space where recovery becomes an essential part of overall health and wellbeing, offering restorative experiences that help women reset, recharge and restore.
For landlords and developers, the evolution of health and wellness industry presents a significant opportunity.
Fernwood CEO Belinda Amis said the company’s growth reflected the increasing importance women place on investing in their health and wellbeing.
“Reaching 75 clubs and welcoming more than 100,000 members is an incredible achievement, but for us it’s about much more than numbers,” said Ms Amis.
“The launch of Fernwood Wellness is an exciting next step in our journey, recognising that true wellbeing extends beyond exercise. By bringing recovery and wellness into the Fernwood experience, we’re helping women care for their bodies in every stage of life.”
Fernwood is actively seeking premium Large Format opportunities across Australia and is looking to partner with landlords, developers and commercial real estate professionals who share a vision for creating vibrant, community-focused destinations.
Further information
Property and development enquiries can be directed to Mel Male, Fernwood National Franchise Manager, at mel.male@fernwoodfitness.com.au or 0412 717 191.
