Rebranding is a big task but provides the opportunity for big impact. The rebrand process starts with strategy, re-aligning values and goals, repositioning the brand, considering impacts on the existing community and building appeal to a new audience. Brand evolutions help to re-excite, injecting a future focus
Today the Large Format Retail Association (LFRA) elected three new Directors with immense corporate experience: Jan Gardberg, Chief Executive Officer and Chief Sustainability Officer, IKEA Australia; Richard Champion, General Manager - Property, Amart Furniture; and Sam Pinchbeck, General Manager - Property and Store Development, Super
Freedom, the iconic Australian furniture and homewares retailer, has changed, ushered in a retail, brand and product renaissance with an emphasis on championing Australian design. Freedom CEO Blaine Callard calls the transformation “a roadmap for change.” “Much of the furniture sold in Australia is not designed here,
Queensland developer De Luca Corporation secured a 2 hectare site from Maddison Ridge at Plainland in which they are developing a new Bunnings Warehouse. Bunnings has entered a 10 year lease on the Plainland site, where construction began in early October 2020. The new store is
Beacon Lighting has recently opened its newest store in Belmont, Western Australia just in time for Christmas. The 796m2 site offers customers the full range of products and the largest Beacon Design Studio in the country. CEO Glen Robinson exclusively told Unwrap that “We wanted to make
Last year the Pelligra group acquired Ford’s former manufacturing facility and Product Development Centre with a vision to turn the site into the region’s next step in business innovation, community development, and urban renewal. To pay tribute to Ford’s legacy in Australia, they have named their
Today Unwrap speaks with Luke Clarke, National Marketing Manager at Bedshed. Bedshed was awarded Marketing Campaign of the Year at the LFRA inaugural Gala Awards last November. This award recognises a Retail or Associate member who has conducted an innovative marketing campaign which can demonstrate return on investment,
Primewest is pleased to announce that Adam O’Donoghue has been appointed as Group Head of Distribution. Adam was previously Head of Asset Management at Primewest, a position he has held for over 13 years. In this role, Adam and the asset management team sought to maximise
As one of LFRA’s newest Associate Members, can you tell us a bit about yourself and the De Luca Corporation? I founded De Luca Corporation in 1994 with the simple aim of building a business who knew its people and provided a personal service for
Recently, Cherry Energy Solutions, in partnership with the LFRA and SolarEdge, held a webinar on Maximising Government Subsidies and Financial Support for Sustainable Investment. Ben Wright from Cherry Energy Solutions and Gavan Baker from SolarEdge provided insight into how businesses can maximise energy efficiency incentives, the