Officeworks goes ‘Back to School’

Officeworks has launched its new ‘Officeworks goes back to school’ campaign via CHEP, the new creative agency for Officeworks’ brand and retail campaigns, asking students what they are most looking forward to at the beginning of the school year.

Officeworks General Manager Marketing & Insights, Jess Richmond, says “With our brand and business entering a new phase of growth, we were impressed with CHEP Network’s strong creative and strategic capability, coupled with their extensive infrastructure and their understanding of both brand ad retail work.

“The campaign celebrates the positive feelings most children have towards returning to school.

“We’re showing the natural moments of excitement, nervousness – and everything in between,” Jess said.

“Whether it’s starting school for the first time or entering high school and navigating the changing technology needs, Officeworks is here to help parents and students get everything they need at the best value and at low prices.

“Following recent years of uncertainty around returning to school, we hope our campaign brings joy and the promise of big things to come for all students on their education journey”.

With one student from each year level casted, the TVC shows how back to school looks different for everyone.

Most importantly it demonstrates the pivotal role Officeworks plays as the ultimate back to school shopping destination with a wide product range, value and great service.

Officeworks provides an in-depth navigation of a range of different categories for students to explore for their back-to-school needs, broken all the way down into year levels from Prep to Year 12, including technology to essential supplies.

The campaign also promotes Officeworks’ School List Service, Bring Your Own Device offering and digital Purchase Assistant Tool that makes it easy to find the right device for your child’s school requirements.

Each is designed to help time-poor parents discover great value and low prices with zero fuss.

The integrated campaign is running across TV, BVOD, OLV, OOH, radio, digital and social media, and is complemented by a CRM program, PR, influencer engagement and in-store activity.

The Officeworks back to school TCV can be viewed here.