Kitchen Warehouse launches ‘Bake Friday Deals’ with heat-reveal baking sheets

Kitchen Warehouse is taking a fresh approach to Black Friday, aiming to make offers stand out in a sea of sameness.

In a retail world where every brand is offering 40%, 50%, or even 70% off on Black Friday, standing out isn’t just about having the biggest discounts anymore, it’s about finding a more interesting and engaging way to offer them.

Enter Bake Friday Deals, a Kitchen Warehouse campaign rolled out nationally, that rewards cooking enthusiasts for doing what they do best – cooking something up in the kitchen. From 10 November, every Kitchen Warehouse store across Australia, and every online order, includes exclusive sheets of baking paper printed with special Black Friday discounts. But there’s a twist.

The sheets of baking paper are covered in regular and heat-activated ink to reveal a swathe of even better Black Friday Deals when placed in the oven.

By turning a simple roll of baking paper into a surprising and tactile discovery, Kitchen Warehouse is reframing what a Black Friday Deal can be. More than an amazing offer it is a genuinely fun and engaging experience to be had in the kitchen.

The campaign combines influencer partnerships, digital content, playful in-store activations and endless reams of baking paper in online orders and in-store, offering Kitchen Warehouse’s best Black Friday offers yet.