Dean Petracca, Associated Projects

Dean Petracca, Owner and Managing Director, Associated Projects

With over four decades of leadership across finance, construction, manufacturing, and retail, Dean Petracca is recognised as a trusted business leader with a rare ability to unite strategy and execution. A qualified accountant and registered Commercial Builder, Dean combines financial discipline with deep operational expertise, guiding complex projects and multi-brand enterprises from concept through to commercial success.

As Owner and Managing Director of Associated Projects, Retail Fixtures Australia, GarageKing, and In Lusso, Dean leads an integrated group of businesses delivering end-to-end design, construction, and fit-out solutions for leading national and international brands. His strategic partnerships with Vinatech Vietnam and BDC extend his reach across global sourcing, product innovation, and capital development.

What sets Dean apart is his ability to build scalable, asset-backed enterprises grounded in integrity, performance, and long-term relationships. He is known for his hands-on approach to strategic operations and project delivery, financial and operational risk management, and his commitment to quality, efficiency, and trust in every engagement.

Deeply respected within the construction and retail industries, Dean brings a pragmatic, forward-thinking perspective to every venture, balancing commercial outcomes with sustainable growth and enduring value.